Mobile Billboard Advertising Creative Guidelines

Mobile Billboard Advertising Creative Guidelines

Mobile billboard advertising in the form of advertising vans (AdVans) advertising bikes (AdBikes) and advertising trailers (AdTrailers) can be a very effective medium, but like all advertising is only as effective as the message it communicates and most importantly, how that message is delivers to best effect.

The viewing audience of the ad van, ad bike or ad trailer advertisement are on the whole mobile with people either passing in vehicles, or walking past the advertising vehicle to their destination. This limits the potential viewing time of an outdoor advertising message to only a few seconds.

The limited exposure time to the outdoor advertising message requires a more considered creative approach. The following guidelines are designed the assist in the production of effective mobile billboard advertising:

Full production technical specifications can be found at http://www.mobile-billboards.co.uk/production