Mobile Billboard Advertising Frequently Asked Questions

Mobile Advertising in the form of AdVans, AdBikes and AdTrailers is a very straight forward and yet high–impact outdoor advertising medium. Most people have seen them in action and understand the principal of mobile billboards. We hope that this web site has given you the information you require to consider their use as part of your marketing mix. Below are some of the more frequently asked questions, simply click on the text to reveal the answer, call us on 0333 500 5001 or drop us an email at queries@GorillaMedia.ltd.uk .

Why use Gorilla Media for ‘Out of Home’ advertising campaigns?
Gorilla Media has a growing reputation for their ‘can do’ attitude and attention to detail that makes the campaign hassle–free and as effective as possible for the customer. This is best illustrated by the ever increasing number of blue–chip Clients who keep coming back to Gorilla for their mobile media campaigns.
Where will the mobile billboard advertising vehicle operate?
In conjunction with the Client, factors such as the catchment area, target market, competitors locations are all taken into account. Events happening during the campaign period are also considered and from all of this information a route plan is then formulated to give the maximum exposure to the right people.
Is there a charge to get the AdVan or AdBike in position?
There is no positioning mileage charge for operations within mainland United Kingdom. However, a supplement is applied to cover ferry and other costs for campaigns in Northern Ireland, Eire, offshore UK islands and continental Europe, most of which Gorilla Media have covered previously.
How quickly can you get my mobile billboard advertising campaign underway?
From receipt of artwork including the printing of the banners the record is 2 hours. The only limitation is the availability and position of the vehicle, so it is best to book early to guarantee your campaign, avoid express courier charges and to build–in a degree of contingency. Under normal circumstances we ask for the artwork 7–days before the commencement of the campaign.
Can you help design my mobile billboard advertising banner?
Yes — Gorilla Media have access to a team of first class freelance designers and copywriters who can develop your campaign from concept to finished artwork — the typical cost is around �300 per campaign.
Do you charge extra for mobile billboard advertising on weekends and Bank Holidays?
No surcharge is made for AdBikes, AdVans or AdTrailers for Saturday or Sunday operations. The only supplements charged are for public holidays where a 30% premium on the media rate is applied.
What time does the mobile billboard AdVan, or AdBike 8–hour day start?
Flexibility is our guiding principle and the 8–hour consecutive operating day can start at the best time to meet the target market. Across a multiple day campaign the start time can be staggered to reach the maximum potential audience.
Can our promotional staff accompany the mobile advertising vehicle?
Yes — In addition to fully comprehensive vehicle insurance, Gorilla Media Limited carries both public and employee liability insurance allowing in the case of the AdVan fleet, up to 2 personnel to travel with the driver.
Can extra hours be added to the outdoor advertising operational day?
Additional hours can be arranged for AdBikes, AdVans or AdTrailers at pro–rata the daily rate.
What happens to the banners after the campaign?
If there are plans, or a possibility that the campaign may be repeated, then Gorilla Media will store the PVC banners on behalf of the Client, otherwise they will be recycled.