Mobile Outdoor Creative Guidelines

Ryanair Banner

* Use short copy; no more than 10 headline words

* Use bold images to ensure strong impact; make the ad work from a distance

* Make sure that text and logos are legible; hard to read text will detract from the overall look of the graphics

* Consider the location and who you want to respond to the ad

* Focus on one key message or idea

* Make sure the entire message can be read in 5 seconds

* Keep it simple; don't overcrowd your ad with details you would include in a press ad