Gorilla Media recently supported a powerful environmental initiative digital campaign, led by one of the UK’s most well-known conservationists. Chris Packham, BBC presenter, naturalist and author, commissioned a mobile advertising activation designed to deliver a bold message directly to BP International’s London headquarters.
This was not a standard awareness push. It was a targeted, high-impact digital campaign using one of our AdVans to place climate messaging right outside the doors of one of the world’s largest fossil fuel companies.
A Clear Mission from a Trusted Voice
Chris Packham is widely respected for his work on nature programmes including Springwatch, Autumnwatch and Winterwatch. Beyond his television work, he is a passionate environmental advocate who uses his platform to raise awareness about biodiversity, climate change and corporate responsibility.
This campaign was part of that mission. His team approached Gorilla Media with a clear objective. They wanted to deliver a message that could not be ignored, at a location that symbolises the environmental challenges we face.
We deployed one of our high-definition digital screen AdVans to BP’s London HQ. The campaign displayed striking visuals with direct, urgent messaging. It was timed for maximum visibility, catching both the public and BP employees at a key moment in the working day.
A Digital Campaign Built for Visibility and Impact
This digital campaign was about more than visuals. It was about strategic placement, public engagement and accountability. Mobile advertising allowed the message to appear right where it mattered most, in real time.
The AdVan brought environmental advocacy directly to its audience. With passers-by stopping to film and take photos, the message extended far beyond the building. Social sharing turned a single site into a wider conversation.
Unlike static billboards or online banners, mobile digital screen advertising provides location flexibility and real-world engagement. It becomes part of the street, the commute, the moment. That is what makes it so effective for issue-based campaigns.
Responsible Media for Purpose-Led Messaging
We recognise that how a message is delivered matters just as much as what it says. At Gorilla Media, we are taking real steps to improve the sustainability of our advertising operations.
We have invested in LPG generators, which are currently the cleanest fossil fuel option for mobile power. Our first lithium battery-powered screen has already been deployed, and we are preparing to introduce our first fully electric AdVan to our fleet.
When clients like Chris Packham choose Gorilla Media, they are not only selecting a platform with impact. They are working with a company that is aligned with the values behind the message. For us, environmental responsibility is a commitment that shapes our long-term plans, not just our campaigns.
Mobile Advertising as a Tool for Change
Chris Packham’s campaign reminded us that mobile advertising can be used for more than brand promotion. It can support real-world activism, public education and urgent calls to action.
With a digital campaign delivered by an AdVan, the message reached its target audience with immediacy and authority. It did not wait to be seen. It arrived, fully formed, at the centre of the conversation.
This format is well suited for organisations that want their campaigns to travel, to meet the moment and to speak directly to decision-makers and communities. From city centres to corporate headquarters, mobile digital screens offer flexibility that few other channels can match.
A Shared Commitment to Purposeful Campaigns
Partnering with Chris Packham allowed us to support a message that aligns with our own goals. We believe media should be effective, accountable and capable of creating change. This campaign showed what happens when message, location and medium come together at the right time.
It also challenged us to continue evolving. As we move toward a fleet powered by clean energy, we are ensuring that our tools match the values of the clients we support. We want every digital campaign we deliver to reflect not only creative excellence, but also operational responsibility.
Unlike static billboards or online banners, mobile digital screen advertising provides location flexibility and real-world engagement. It becomes part of the street, the commute, the moment. That is what makes it so effective for issue-based campaigns.
Adding QR Codes To Your Artwork
QR codes can also be incorporated into the high-resolution AdVan screens, offering an interactive element for your audience. These codes can direct viewers to the ticket booking facility or another destination of your choice. If you would like advice on preparing QR code artwork for your campaign, please contact Gorilla Media to ensure it’s optimised for our screens.
Final Thoughts
This collaboration with Chris Packham demonstrated the potential of mobile advertising for campaigns that matter. The visuals, the placement and the intention behind the work came together to create a moment that could not be ignored.
If your organisation is planning a purpose-led digital campaign, we are ready to help. Whether you are raising awareness, demanding change or sharing a message that deserves more attention, Gorilla Media will deliver it in the most visible and meaningful way.
Contact us today to start planning your next campaign. Let’s put your message in motion.