At Gorilla Media, impactful storytelling is what drives us. Our recent partnership with Sunday for Sammy brought together high-spec digital vans, targeted route planning, and meaningful messaging to deliver a focused digital advertising campaign in one of the UK’s busiest cities.
With our digital AdVans, we helped Sunday for Sammy reach thousands of people across London in a single day, sharing their story and cause with an entirely new audience, right on the streets of the capital.
Supporting the North East’s Performing Arts
Sunday for Sammy is a registered charity that provides funding for young and emerging talent in the North East’s performing arts scene. Created in memory of actor Sammy Johnson, the Trust offers grants to support training, equipment, and professional development for musicians, actors, writers, and technicians from the region.
While the charity is widely known for its sell-out concerts in Newcastle featuring North East stars, its work goes much further. Behind the scenes, Sunday for Sammy funds creative projects that open doors for the next generation of performers. This ongoing support makes it a vital part of the region’s cultural landscape.
A Mobile Campaign with a Powerful Message
To promote the charity’s work and extend its reach, Gorilla Media delivered a digital advertising campaign across high-profile locations in central London. The campaign was designed to increase awareness of Sunday for Sammy’s latest initiatives, using full-motion video, strong visuals, and concise messaging.
The digital AdVan followed a custom route that included:
- Wembley Stadium during the Carabao Cup Final
- Piccadilly Circus for maximum visual exposure
- Trafalgar Square and Westminster, targeting tourists and civic audiences
- Key commuter routes across central boroughs
Running for eight consecutive hours and covering up to 60 miles, the campaign ensured that Sunday for Sammy’s message was displayed in high-traffic areas throughout the day.
What Makes Digital Van Advertising So Effective?
Digital van advertising gives brands, charities, and organisations the ability to take their message directly to the public. Unlike static billboards, AdVans can follow your audience, making them ideal for timed promotions, major events, or targeted local campaigns.
Our vehicles are equipped with:
- LED screens between 10 and 26 square metres
- Single, twin, and tri-sided displays
- Integrated sound systems
- Low-emission LPG engines
- Real-time photo tracking and post-campaign reports
These features ensure every digital advertising campaign we deliver is memorable, measurable, and suited to the client’s goals. Whether it’s for a one-day push or a longer rollout, Gorilla Media’s service is designed for performance on the move.
What It Meant for Sunday for Sammy
This digital advertising campaign gave Sunday for Sammy a platform in one of the UK’s most visible environments. By using our AdVan in locations with high footfall and media presence, the campaign succeeded in boosting visibility for the charity and its ongoing work.
As with every project, Sunday for Sammy received a full report with real-time images and route data, allowing their team to assess impact and engagement across each stop.
For a charity that is deeply rooted in its regional identity, this campaign offered an opportunity to connect with a national audience and expand its supporter base beyond the North East.
Why This Matters for Your Brand
A digital advertising campaign is not just a tool for raising awareness. It is a flexible, location-based marketing solution that allows you to be seen by the right people at the right time. Whether you are launching a product, supporting a social cause, or driving brand awareness, our digital van advertising services offer real-world exposure and lasting impact.
From government bodies and local councils to private brands, we have delivered campaigns across multiple industries with powerful results. Our AdVans allow your message to travel and reach people where it matters most.
Book Your Campaign
If you are planning a digital advertising campaign and want to make a bold, location-targeted impact, Gorilla Media has the tools and experience to help. From route planning to full-motion visuals, we deliver campaigns that are built to be seen.
Get in touch to speak to our team about how digital van advertising can support your next big idea. We are here to help bring your message to the streets.