Gateshead College recently joined forces with Gorilla Media to deliver a unique surprise that celebrated the achievements of nine outstanding apprentices. Using digital screen advertising, the college took a creative approach to recognition, with personalised digital messages delivered directly to each apprentice at their workplace.
This campaign turned a simple thank-you into a memorable moment, witnessed by employers, colleagues and passers-by across Tyne & Wear, County Durham and Northumberland.
Bringing Recognition to the Streets
Instead of presenting awards in a formal setting, Gateshead College used a digital screen advertising van to visit each apprentice in person. The digital display featured their name, role and a personalised message of congratulations, appearing outside their place of work with no prior warning.
The element of surprise added genuine excitement. Apprentices were caught off guard in the best way possible, with smiles, applause and even a few tears as their efforts were recognised publicly and proudly.
Supporting Local Talent Across the Region
This campaign reflected Gateshead College’s continued commitment to real-world training and local success. The college works closely with businesses across many sectors, providing apprenticeship opportunities that lead to lasting employment and career development.
By choosing to celebrate through digital screen advertising, the college was able to reach apprentices across Northumberland, Tyne & Wear and County Durham in a single day. The campaign brought visibility to achievements across the wider region.
From tech firms to manufacturing sites, the digital van delivered appreciation in a powerful and highly visible format.
A Creative Shift in Digital Screen Advertising
Gorilla Media is known for high-impact mobile campaigns that grab attention. This project, however, used that same technology to share emotional stories rather than commercial messages. The result was a fresh and thoughtful use of digital screen advertising, proving that these displays are just as effective for storytelling as they are for sales.
Each apprentice featured in the campaign had been nominated for going above and beyond in their placement. Employers praised their initiative, work ethic and growth, which made the public recognition even more meaningful.
Planning the Perfect Surprise
The logistics behind the campaign were carefully coordinated. Gateshead College worked closely with employers to ensure each apprentice would be in the right place at the right time. Gorilla Media mapped the route, timed the stops and made sure each visit felt personal and celebratory.
As the digital van pulled up, vibrant screens lit up with tailored messages. In many cases, colleagues and managers gathered to watch, creating a mini event that often ended with cheers and social media posts. The campaign was shared across platforms, further increasing its reach and impact.
Why Digital Screen Advertising Works for People-Focused Campaigns
This project showed how digital screen advertising goes far beyond traditional promotions. It created stronger engagement by celebrating people directly. The campaign delivered its message face to face. The apprentices didn’t just see it. They felt recognised, valued and supported. Each apprentice understood that their work mattered. The moment gave them more confidence and motivation to keep moving forward. Employers also saw the college’s clear commitment to quality, support and real-world achievement. This format gave the campaign flexibility. Unlike posters or newsletters, the AdVan adapted to each location and audience. It fit into the apprentices’ daily routines and turned ordinary moments into memorable ones.
Lessons for Other Organisations
This campaign gives other organisations a model to follow. Any school, business or charity can use this approach to celebrate people. You can use digital screen advertising to highlight achievements, share appreciation or announce internal successes with emotional impact. These campaigns offer visibility, energy and a strong human connection. They create moments people notice and remember. The Gateshead College campaign balanced celebration with innovation. That balance made it stand out in a busy world.
Final Thoughts
Gateshead College celebrated apprentices across Tyne & Wear, County Durham and Northumberland using a simple but powerful idea. The team brought recognition to each doorstep. They proved that you don’t need a stage or formal event to say thank you. You just need the right message, the right moment and the will to show people they matter. This campaign raised the bar. It reminded us that some of the best messages come to us when we least expect them.
Contact Us
If you’re looking to deliver your message in a bold, memorable and mobile way, we’re here to help. Whether you want to raise awareness, promote a product or celebrate your people, digital screen advertising can bring your campaign to life in the locations that matter most.
Get in touch with the team at Gorilla Media to start planning your next high-impact campaign. We’re ready to put your brand, message or milestone in motion.