A Controversial Digital Ad Van Campaign Rolls Through London
After headline-grabbing appearances in Brussels, Copenhagen and Stockholm, Gorilla Mobile Billboards has brought its latest digital ad van campaign to the streets of Central London. The client behind the campaign is VictoriaMilan, an international dating website known for challenging social norms.
VictoriaMilan offers a different kind of dating experience. Aimed at married and connected individuals, the site operates on the idea that, for some, having an affair can feel less disruptive than a separation. This message is deliberately provocative and is at the centre of their advertising strategy.
To deliver that message in bold style, VictoriaMilan partnered with Gorilla Mobile Billboards, experts in mobile outdoor advertising. Gorilla’s services include DigiVans, AdTrailers, Digital AdBikes and AdWalkers, all designed to capture attention in high-traffic areas. The partnership was a natural fit for a brand that thrives on visibility and controversy.
High Impact Advertising That Gets Noticed
This digital ad van campaign uses Gorilla’s state-of-the-art DigiVans, which feature ultra-bright LED screens capable of playing animated and static messages on both sides of the vehicle. These vans are not just mobile, they are strategically deployed in city centres and high-footfall locations where they can reach thousands of people daily.
VictoriaMilan’s past campaigns in Europe have included doctored images of public figures, politicians and even royalty. Some of these individuals have gone so far as to take legal action in an attempt to halt the campaigns. Far from being discouraged, the brand has used the controversy to fuel media attention and drive public discussion.
In London, the latest campaign follows the same formula. It is bold, highly visible and designed to provoke.
A Campaign with a Political Edge
The week-long digital ad van campaign currently running through Central London features a political theme. At the centre of the creative is an image of First Minister Alec Salmond in full Braveheart attire, standing alongside Prime Minister David Cameron. The headline reads: “Have an affair. Don’t burn the flag.”
This combination of humour, politics and scandal is intended to stir conversation. The goal is not just public awareness, but widespread media coverage across TV, print and social channels. Previous campaigns in Europe have shown that the mobile billboard format is highly effective at sparking interest, and VictoriaMilan is hoping for a similar reaction in the UK.
The route has been carefully planned using Gorilla’s online booking and route management tools. These systems allow advertisers to choose high-visibility locations, monitor the van’s movements and adjust timings if needed. That level of control is especially important for campaigns that rely on timing and location to maximise impact.
Real-Time Control and Planning
Every digital ad van campaign with Gorilla Media includes access to detailed planning and reporting tools. Brands can select campaign dates, map out routes and track each van in real time. This allows teams to understand exactly where their adverts are being seen and for how long.
The ability to monitor and adapt a campaign mid-run is a major benefit. It ensures maximum efficiency and helps advertisers respond quickly to public engagement or media coverage. For a brand like VictoriaMilan, which depends on speed and relevance, this is a critical feature.
Mobile Media That Delivers Results
Unlike traditional billboards or static posters, mobile billboards can go where the people are. A digital ad van campaign is constantly in motion, creating fresh impressions with every stop, traffic light or turn. This format reaches busy commuters, pedestrians and even office workers looking out their windows.
VictoriaMilan has used this mobility to great effect. By placing their bold visuals directly into the public space, they bypass digital clutter and generate real-world reactions. It is not just advertising, it is a public performance.
Advertising guru David Ogilvy once said “your poster should be a visual scandal” and the VictoriaMilan ad van campaign certainly gets the tongues wagging.
Final Thoughts
With this latest digital ad van campaign, Gorilla Mobile Billboards continues to show why mobile advertising is such a powerful tool. The combination of visual impact, real-time flexibility and strategic location makes it ideal for brands that want to stand out.
VictoriaMilan’s campaign is a perfect example of how bold creative ideas can come to life on the streets. Whether people agree with the message or not, they are paying attention. And in the world of advertising, that is often the most important goal – Get in touch today.