Following the recent announcement by the Prime Minister, Boris Johnson that the recruitment of 20,000 new police officers in England and Wales will begin within weeks, we thought I would be good to highlight the availability of our advertising vans which are regularly used to great effect by businesses and organisations for their staff recruitment campaigns.
Recently, Gorilla Media delivered a PC Recruitment message for the North Yorkshire Police specifically targeting Harrogate and York. We understand from the force that the Digital Display Advertising Van was successful in generating a good response and creating awareness of the recruitment initiative amongst the wider community. In targeting the York Pride 2019 event in June, applications from the LBGT community were reflected in the profile of applicants, and this precise targeting can only bode well with their diversity and inclusion objectives.
The Gorilla fleet of Advertising Vehicles including AdVans and AdBikes are available for hire by individual forces across the entire UK through www.Mobile-Billboards.co.uk/
We are aware that the Prime Minister’s announcement is very new and with it will come a host of logistical issues. However, from the timescale laid down by Downing Street and the statements made by Home Secretary, Priti Patel and Policing Minister, Kit Malthouse, Gorilla Media advertising vehicles offer an opportunity for police forces to demonstrate to Government, the Police and Crime Commissioners and the broader political framework in a very visible fashion that their constabulary is driving forward.